Se avete intenzione di promuovere scarpe con annunci pubblicitari a stampa, sicuramente dovrete mettere molta enfasi sull’immagine del prodotto. Tuttavia non sempre questo funziona. Infatti, con così tante marche e modelli di scarpe che escono ogni mese sul mercato, far “lampeggiare” un paio di scarpe lucide potrebbe non essere più sufficiente a catturare l’attenzione dei consumatori. La pubblicità dovrebbe essere in grado di promuovere l’Unique Selling Point del marchio utilizzando temi creativi originali che possano sorprendere la clientela. Per questo motivo anche aziende di scarpe già affermate come Nike e Converse investono tanti soldi per designer di talento e copywriter. Non sorprende che altre aziende di scarpe ne hanno seguito l’esempio.
In questo articolo abbiamo raccolto 42 annunci per calzature dalla grafica inusuale ma efficaci, fonte di ispirazione per copywriter in erba, direttori creativi, grafici o semplicemente per gli amanti di scarpe.
Victory Shoes: Run smooth, Mole
“Run smooth with Victory V-Shock technology”
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Tervolina Shoes & Accessories: Inconvenient
“Shoes so comfortable that everything else seems inconvenient.”
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Tervolina Shoes & Accessories: Embassy
“Because shoes matter.”
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Runners point: Shoe
Saint Vacant Shoes: Hammer
“Saint Vacant. Better than handmade.”
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La Sportiva: Frostbite
“The Nepal Evo GTX. For serious cold.”
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Bocage Shoes: Snow
Street Fashion Skate Shoes: Do the Trick, DC
“Do the Trick”
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Artengo/Tennis shoes: Macadam
“671C Shoes. Resists everything except the desire to play.”
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ID Shoes: DJ
“Be the cult.”
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Metro Shoes: Shoe Slide (Kids Shoes)
“Happy Feet Make Happy People!”
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Zonkers Footwear: Baseball
“Made from real game balls”
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Converse shoes: Green mask
“Converse The Original All Star”
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Converse shoes: Red mask
“Converse The Original All Star”
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Rainha Shoes: Retro
“If you lived the 80′s it’s retro. If you were made in the 80′s it’s trendy.”
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Westsport: Walking shoes
“More than Vintage, it’s Cult.”
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Nike: Turtles
Gabor: Fits perfectly, 3
Artengo tennis shoes: Ming vase
“611 tennis shoes. Highly effective shock absorption.”
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Artengo tennis shoes: Ice Rink
“671C shoes. The art of clay court sliding. Artengo”
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Rainha Shoes: Possible
“Traveling in time is already possible, at least from your ankle down.”
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Olympikus: Bugs
“Tube Tech System. High Performance Technology.”
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Chaco: Women’s owl
“Fit for Adventure.”
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Dope shoes and clothing: Searching for dope?
Adidas Climacool 2009 shoes: Aire cooled training, Boxing
“Air cooled training. Climacool”
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Rainha Shoes: Stories
Adidas: Create your adicolor, 1
Nike: Drops
“Nike introduces rain shoes”
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Buggy: Officer
“Declaration of Independence”
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New Balance: Heart
“Run with the heart.”
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Umbro shoes: Hunt
“New revolutionary football shoes. Power and precision. Umbro”
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Mizuno sport shoes: Woman
“Choose your track”
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Nike Air Max History
Converse Shoe Campaign Adverts
ADIDAS ORIGINALS Print Ads
Adidas
CONVERSE ALL STAR
Reebok Advertisements
Simple Shoe Redesign
Simple Shoe Redesign
Puma – Spec Print Ads
Ad Campaign: Reebok Reezig Athletic Shoes